Marketing email
A marketing email promoting various benefits of being a Blue Shield member.
Master email template
I designed and developed the master email template that Blue Shield eventually used for all its communications (mandated and marketing). The image to the right shows the different elements that make up the template.
The template increased efficiency when an email when into production by cutting time down to a fourth of the time to produce. Built for Marketo, the template incorporates variables that make it unnecessary for the production designer to know how to code. The screenshot below shows what fields a designer can edit just using the built in variables without ever touching code (click to enlarge).
Email newsletter
A newsletter email that links to the Blue Shield blog built using the master template.
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